:root {
  --ink: #121915;
  --pine: #123f2d;
  --deep: #092418;
  --moss: #55745b;
  --sage: #b7c4a6;
  --champagne: #f8f1e4;
  --vellum: #fffaf0;
  --linen: #e8ddc8;
  --gold: #c89a55;
  --copper: #a76932;
  --muted: #6d756b;
  --line: rgba(18, 25, 21, 0.13);
  --white-line: rgba(255, 250, 240, 0.18);
  --shadow: 0 30px 90px rgba(9, 36, 24, 0.2);
  --serif: "Fraunces", Georgia, serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  background: var(--champagne);
  color: var(--ink);
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

body::selection {
  background: var(--gold);
  color: var(--deep);
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  border: 0;
  color: inherit;
  font: inherit;
}

h1,
h2,
h3,
p {
  margin: 0;
}

h1,
h2 {
  font-family: var(--serif);
  font-weight: 650;
  letter-spacing: -0.01em;
}

h1 {
  color: var(--vellum);
  font-size: clamp(50px, 8.6vw, 118px);
  line-height: 0.94;
  max-width: 1050px;
}

h2 {
  color: var(--pine);
  font-size: clamp(34px, 5vw, 68px);
  line-height: 0.98;
}

h3 {
  color: var(--pine);
  font-size: clamp(23px, 2.1vw, 32px);
  font-weight: 700;
  line-height: 1.12;
}

.site-shell {
  background: var(--champagne);
  min-height: 100vh;
  overflow-x: clip;
}

.site-nav {
  align-items: center;
  background: rgba(248, 241, 228, 0.88);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(18px);
  display: grid;
  gap: 22px;
  grid-template-columns: auto 1fr auto;
  left: 0;
  min-height: 78px;
  padding: 0 clamp(18px, 5vw, 70px);
  position: fixed;
  right: 0;
  top: 0;
  z-index: 20;
}

.brand {
  align-items: center;
  color: var(--pine);
  display: inline-flex;
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 650;
  gap: 12px;
  line-height: 1;
}

.brand-mark {
  align-items: center;
  border: 1.5px solid var(--pine);
  border-radius: 999px;
  display: inline-flex;
  font-family: var(--sans);
  font-size: 10px;
  font-weight: 800;
  height: 36px;
  justify-content: center;
  letter-spacing: 0.08em;
  width: 36px;
}

.nav-links {
  display: flex;
  gap: 28px;
  justify-content: center;
}

.nav-links a,
.nav-cta {
  color: rgba(18, 25, 21, 0.75);
  font-size: 13px;
  font-weight: 800;
}

.nav-links a:hover {
  color: var(--pine);
}

.nav-cta {
  background: var(--pine);
  border-radius: 999px;
  color: var(--vellum);
  justify-self: end;
  padding: 11px 18px;
}

.hero {
  display: grid;
  min-height: 100svh;
  overflow: hidden;
  padding: 150px clamp(18px, 6vw, 86px) 58px;
  place-items: end start;
  position: relative;
}

.hero-image,
.hero-scrim {
  inset: 0;
  position: absolute;
}

.hero-image {
  height: 100%;
  object-fit: cover;
  transform-origin: center;
  width: 100%;
  z-index: 0;
}

.hero-scrim {
  background:
    radial-gradient(circle at 74% 30%, rgba(200, 154, 85, 0.16), transparent 28%),
    linear-gradient(90deg, rgba(5, 22, 14, 0.86), rgba(5, 22, 14, 0.48) 53%, rgba(5, 22, 14, 0.2)),
    linear-gradient(180deg, rgba(5, 22, 14, 0.54), rgba(5, 22, 14, 0.2) 36%, rgba(5, 22, 14, 0.72));
  z-index: 1;
}

.hero-content {
  display: grid;
  gap: 26px;
  max-width: 1120px;
  position: relative;
  z-index: 2;
}

.eyebrow {
  color: var(--copper);
  display: inline-flex;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.17em;
  line-height: 1.3;
  text-transform: uppercase;
}

.hero .eyebrow {
  color: #dfb975;
}

.hero-copy {
  color: rgba(255, 250, 240, 0.84);
  font-size: clamp(18px, 2vw, 23px);
  line-height: 1.48;
  max-width: 760px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.button {
  align-items: center;
  border: 1px solid transparent;
  border-radius: 999px;
  display: inline-flex;
  font-size: 14px;
  font-weight: 800;
  justify-content: center;
  min-height: 50px;
  padding: 13px 22px;
  transition: background 180ms ease, color 180ms ease, transform 180ms ease, border-color 180ms ease;
  white-space: nowrap;
}

.button:hover,
.nav-cta:hover {
  transform: translateY(-2px);
}

.button-light {
  background: var(--vellum);
  color: var(--pine);
}

.button-glass {
  border-color: rgba(255, 250, 240, 0.45);
  color: var(--vellum);
}

.button-dark {
  background: var(--pine);
  color: var(--vellum);
}

.hero-panel {
  background: rgba(255, 250, 240, 0.12);
  border: 1px solid rgba(255, 250, 240, 0.28);
  border-radius: 8px;
  bottom: 58px;
  color: var(--vellum);
  max-width: 360px;
  padding: 20px;
  position: absolute;
  right: clamp(18px, 6vw, 86px);
  z-index: 2;
}

.hero-panel span {
  color: #dfb975;
  display: block;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.17em;
  margin-bottom: 10px;
  text-transform: uppercase;
}

.hero-panel p {
  color: rgba(255, 250, 240, 0.78);
  font-size: 14px;
  line-height: 1.45;
}

.section-pad {
  padding: clamp(82px, 11vw, 150px) clamp(18px, 6vw, 86px);
}

.section-grid {
  display: grid;
  gap: clamp(28px, 6vw, 84px);
  grid-template-columns: minmax(130px, 0.35fr) minmax(0, 1fr);
  margin: 0 auto;
  max-width: 1220px;
}

.section-kicker {
  padding-top: 11px;
}

.large-copy {
  color: var(--muted);
  font-size: clamp(18px, 2vw, 24px);
  line-height: 1.5;
  margin-top: 26px;
  max-width: 880px;
}

.problem {
  background: var(--vellum);
}

.diagnosis-grid {
  display: grid;
  gap: 1px;
  grid-template-columns: repeat(4, 1fr);
  margin: clamp(48px, 7vw, 82px) auto 0;
  max-width: 1220px;
}

.diagnosis-grid article {
  background: var(--champagne);
  border-top: 2px solid var(--gold);
  min-height: 300px;
  padding: clamp(24px, 3vw, 36px);
}

.diagnosis-grid span,
.pillar-number {
  color: var(--copper);
  display: block;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.18em;
  margin-bottom: 22px;
}

.diagnosis-grid p {
  color: var(--muted);
  margin-top: 18px;
}

.clients {
  background: var(--champagne);
}

.audience-module {
  display: grid;
  gap: clamp(28px, 6vw, 70px);
  grid-template-columns: minmax(210px, 0.38fr) minmax(0, 1fr);
  margin: clamp(46px, 7vw, 82px) auto 0;
  max-width: 1220px;
}

.audience-tabs {
  align-self: center;
  border-top: 1px solid var(--line);
}

.audience-tabs button {
  background: transparent;
  border-bottom: 1px solid var(--line);
  cursor: pointer;
  display: block;
  font-weight: 800;
  padding: 20px 0;
  text-align: left;
  width: 100%;
}

.audience-tabs button.active {
  color: var(--copper);
}

.audience-panel {
  background: var(--deep);
  border-radius: 8px;
  color: var(--vellum);
  min-height: 470px;
  padding: clamp(28px, 5vw, 62px);
  position: relative;
  overflow: hidden;
}

.audience-panel::after {
  background: radial-gradient(circle, rgba(200, 154, 85, 0.18), transparent 62%);
  content: "";
  height: 420px;
  position: absolute;
  right: -160px;
  top: -170px;
  width: 420px;
}

.panel-label {
  color: var(--gold);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.17em;
  margin-bottom: 20px;
  text-transform: uppercase;
}

.audience-panel h3 {
  color: var(--vellum);
  font-family: var(--serif);
  font-size: clamp(30px, 4.5vw, 56px);
  font-weight: 650;
  max-width: 860px;
  position: relative;
  z-index: 1;
}

.panel-columns {
  border-top: 1px solid var(--white-line);
  display: grid;
  gap: 30px;
  grid-template-columns: repeat(2, 1fr);
  margin-top: clamp(46px, 7vw, 86px);
  padding-top: 26px;
  position: relative;
  z-index: 1;
}

.panel-columns span {
  color: var(--gold);
  display: block;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.13em;
  margin-bottom: 10px;
  text-transform: uppercase;
}

.panel-columns p {
  color: rgba(255, 250, 240, 0.75);
}

.system {
  background: var(--linen);
}

.system-layout {
  align-items: start;
  display: grid;
  gap: clamp(36px, 7vw, 94px);
  grid-template-columns: minmax(260px, 0.72fr) minmax(0, 1fr);
  margin: 0 auto;
  max-width: 1220px;
}

.system-rail {
  top: 108px;
}

.system-rail p {
  color: var(--muted);
  font-size: 18px;
  margin-top: 24px;
}

.pillar-stack {
  display: grid;
  gap: 18px;
}

.pillar-card {
  background: rgba(255, 250, 240, 0.72);
  border: 1px solid rgba(18, 25, 21, 0.12);
  border-radius: 8px;
  min-height: 340px;
  padding: clamp(26px, 4vw, 44px);
}

.pillar-card p {
  color: var(--muted);
  margin-top: 18px;
  max-width: 620px;
}

.pillar-card ul {
  display: grid;
  gap: 8px 16px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  list-style: none;
  margin: 34px 0 0;
  padding: 0;
}

.pillar-card li {
  border-top: 1px solid var(--line);
  color: var(--ink);
  font-size: 14px;
  font-weight: 700;
  padding-top: 11px;
}

.editorial {
  align-items: center;
  background: var(--vellum);
  display: grid;
  gap: clamp(30px, 6vw, 80px);
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1fr);
}

.editorial-image {
  border-radius: 8px;
  box-shadow: var(--shadow);
  overflow: hidden;
}

.editorial-image img {
  aspect-ratio: 4 / 5;
  height: 100%;
  object-fit: cover;
  width: 100%;
}

.editorial-copy p {
  color: var(--muted);
  font-size: clamp(17px, 2vw, 21px);
  line-height: 1.55;
  margin-top: 26px;
  max-width: 680px;
}

.about {
  background: var(--deep);
  color: var(--vellum);
}

.about-card {
  border: 1px solid var(--white-line);
  border-radius: 8px;
  display: grid;
  gap: clamp(28px, 6vw, 76px);
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  margin: 0 auto;
  max-width: 1220px;
  padding: clamp(30px, 6vw, 70px);
}

.about h2 {
  color: var(--vellum);
}

.about .eyebrow {
  color: var(--gold);
}

.about-copy p {
  color: rgba(255, 250, 240, 0.76);
  font-size: 18px;
  line-height: 1.62;
}

.about-copy p + p {
  margin-top: 20px;
}

.founder-line {
  border-top: 1px solid var(--white-line);
  margin-top: 36px;
  padding-top: 22px;
}

.founder-line strong {
  color: var(--vellum);
  display: block;
  font-family: var(--serif);
  font-size: 27px;
  line-height: 1;
}

.founder-line span {
  color: rgba(255, 250, 240, 0.55);
  display: block;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.16em;
  margin-top: 10px;
  text-transform: uppercase;
}

.signals {
  background: var(--champagne);
}

.signals-grid {
  display: grid;
  gap: 1px;
  grid-template-columns: 1.2fr repeat(4, 1fr);
  margin: 0 auto;
  max-width: 1220px;
}

.signals-grid h2,
.signals-grid p {
  background: var(--vellum);
  min-height: 230px;
  padding: clamp(24px, 3vw, 36px);
}

.signals-grid h2 {
  font-size: clamp(28px, 4vw, 46px);
}

.signals-grid p {
  color: var(--muted);
  font-size: 16px;
  font-weight: 700;
}

.contact {
  background-position: center;
  background-size: cover;
  color: var(--vellum);
}

.contact-inner {
  max-width: 850px;
}

.contact h2 {
  color: var(--vellum);
  margin-top: 18px;
}

.contact p {
  color: rgba(255, 250, 240, 0.78);
  font-size: clamp(18px, 2vw, 22px);
  line-height: 1.52;
  margin: 24px 0 34px;
  max-width: 690px;
}

.contact .eyebrow {
  color: var(--gold);
}

.footer {
  align-items: center;
  background: #071911;
  color: rgba(255, 250, 240, 0.64);
  display: flex;
  gap: 24px;
  justify-content: space-between;
  padding: 34px clamp(18px, 6vw, 86px);
}

.footer strong {
  color: var(--vellum);
  display: block;
  font-family: var(--serif);
  font-size: 24px;
}

.footer span {
  display: block;
  font-size: 13px;
  margin-top: 4px;
}

.footer nav {
  display: flex;
  flex-wrap: wrap;
  gap: 18px;
}

.footer a {
  font-size: 13px;
  font-weight: 800;
}

@media (max-width: 1080px) {
  .site-nav {
    grid-template-columns: auto auto;
  }

  .nav-links {
    display: none;
  }

  .hero-panel {
    bottom: 28px;
    left: clamp(18px, 6vw, 86px);
    max-width: 520px;
    right: auto;
  }

  .section-grid,
  .audience-module,
  .system-layout,
  .editorial,
  .about-card {
    grid-template-columns: 1fr;
  }

  .system-rail {
    position: static;
  }

  .diagnosis-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .signals-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 680px) {
  h1 {
    font-size: clamp(48px, 14vw, 70px);
  }

  .site-nav {
    gap: 12px;
    min-height: 68px;
    padding-inline: 14px;
  }

  .brand {
    font-size: 20px;
  }

  .brand-mark {
    height: 34px;
    width: 34px;
  }

  .nav-cta {
    font-size: 12px;
    padding: 10px 13px;
  }

  .hero {
    min-height: 940px;
    padding: 120px 14px 230px;
  }

  .hero-scrim {
    background:
      linear-gradient(90deg, rgba(5, 22, 14, 0.76), rgba(5, 22, 14, 0.42)),
      linear-gradient(180deg, rgba(5, 22, 14, 0.5), rgba(5, 22, 14, 0.2) 30%, rgba(5, 22, 14, 0.86));
  }

  .hero-copy {
    font-size: 17px;
  }

  .hero-panel {
    left: 14px;
    right: 14px;
  }

  .section-pad {
    padding: 78px 14px;
  }

  .audience-panel {
    min-height: auto;
  }

  .panel-columns,
  .pillar-card ul,
  .signals-grid {
    grid-template-columns: 1fr;
  }

  .diagnosis-grid article,
  .pillar-card,
  .signals-grid h2,
  .signals-grid p {
    min-height: auto;
  }

  .diagnosis-grid {
    grid-template-columns: 1fr;
  }

  .about-card {
    padding: 28px 20px;
  }

  .footer {
    align-items: flex-start;
    flex-direction: column;
  }
}